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The authors document the persistent efforts of British American Tobacco BAT, the world's second largest publicly traded tobacco company, which has won several awards for its social and environmental programmes to re-establish access with the UK Department of Health, following the Government's decision to restrict contact with major tobacco companies.
In a detailed case study that involved searching BAT documents made publicly available as a result of litigation in the US for the period,the authors illustrate how the company used its corporate social responsibility programme in its dialogue with policymakers to influence the priorities of public and elected officials in the UK, encourage them to take notice of proposals that best suited the company for example, to make regulation voluntaryand to revise the Government's concerns about whether the industry could be trusted to work in partnership.
The authors document examples of correspondence from Martin Broughton BAT's chair between and and notes from meeting with politicians, including former UK Prime Minister Tony Blair, to show how BAT was able to link its preferred policies to political and societal values, such as harm reduction, child health, and cooperation between business and government.
The authors argue that their findings underline the need for broad implementation of Article 5. Successful implementation will require measures to ensure transparency in all interactions between all parts of government and the tobacco industry and to increase awareness across government of what tobacco companies hope to achieve through corporate social responsibility, report the authors.
This approach to conceptualising [corporate social responsibility] has potentially important implications for public health given the widely documented impact of tobacco companies' political activity in delaying and blocking health related policies.
An Analysis of Tobacco Industry Documents. PLoS Med 8 8: The funders had no influence on the research design, data collection, data interpretation or the writing of this article.The latest Tweets from Sustainability Team at Bath Spa University (@BathSpaGreen). Information from the Sustainability Team at Bath Spa University - tweets on Green, Environmental and Sustainability issues.
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