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But writing for business? Most people at most parties have never even heard of it. True, I started off as an advertising copywriter myself. Business is booming too, as more and more companies are realising the power of words to breathe new life and personality into their brands, and boost their bottom line.
Although heads of brand language are a very new thing, most big companies have been employing their own writers for years, especially in areas like internal communications, web writing and new business.
Some companies, for example, have teams of bid writers to help them win new contracts. Then of course there are the creative agencies like brand consultancies, web agencies, design agencies and language consultancies that employ both full-time and freelance writers.
Whether you decide to work for an agency, a client or yourself, the choice for business writers has never been bigger. One minute you might be writing a blog for a bank or a poem for a crisp packet, the next you might be interviewing a CEO for an annual report.
Or you can specialise, in anything from social media to corporate responsibility to web editing. Starting out as a specialist in a particular subject can actually be an advantage.
So a qualification in IT today could see you writing the manual for the next big smartphone tomorrow. We help companies define the language they use. We train people to be better and more creative writers at work.
We even come up with names for companies and products. And our team comes from all sorts of backgrounds, including publishing, human rights and literature, branding, magazines and PR. How do you get into writing for business? There are some courses around: And you could do worse than starting with a degree in English, journalism or creative writing.
The good news is there are a number of ways to add some meat to your CV. For example, you could volunteer as a mentor at the Ministry of Storiesa creative writing centre in east London that uses storytelling to inspire kids aged 8 — As well as hosting talks and events where you can meet business writers, they also run regular creative writing projects for members.
Instead of the traditional summer-holiday placement, we get 20 undergraduates in for two days of hands-on workshops. In that time, the students learn practical things like how to improve their CVs and cover letters.
Three tips for getting into business writing: Join online communities or real-life groups. Every job comes with opportunities to write and be creative.
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But when a job description is unclear, it can be helpful to have a list of in-demand skills to reference when writing your cover letter. Here's a list of the skills that employers seek when hiring for jobs in the arts. Since , vetconnexx.com has delivered daily and real-time freelance writing jobs online for freelance beginners and experts.
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